Successful marketing and revenue generation in hospitality requires the management of an array of new media including, social, mobile, and search. This modal dialog contains payment options. The eCornell Suite of Certificate Programs. Strategic Hospitality Management Certification Intended primarily for middle and upper-level managers who wish to strengthen their understanding of and their ability to contribute to the organization’s strategic objectives. Kimes’s research interests revolve around revenue management in the restaurant, hotel, and golf industries. Master Certificate in Hospitality Management A career in hospitality management means that you are involved in every aspect of your property’s many moving parts. In addition to his business and academic career, he is a retired U.S. Army Lieutenant Colonel and was a university lacrosse coach for over 10 years. The certificate programs are personally developed by Cornell faculty with expertise in a wide range of topics, including leadership and management, marketing and technology, human resources, healthcare, hospitality and more. This school offers training in 48 qualifications, with the most reviewed qualifications being Professional in Human Resources (PHR) Certification, Hotel Revenue Management certificate and Diversity and Inclusion Certificate. His current research interests include optimal financing strategies for hospitality firms and the effect of institutional investor trading behavior on securities prices. The Hotel School—powered by eCornell—introduces new online certificates in Data Analytics to its growing portfolio for hospitality industry professionals. Accreditation Students who successfully complete all six courses in this certificate program receive a Brand Management Certificate from Cornell SC Johnson College of Business. Additionally, the way you manage reservations is crucial, especially during busy periods. Kimes teaches revenue management, restaurant revenue management, and service operations management. Falling in love with teaching, she decided to pursue her Master’s degree in hospitality and retail management from Texas Tech University. You also need to understand how comparing numbers across your company, the industry, and from year to year, can help you assess the overall financial performance of the firm. She has been named the school’s graduate teacher of the year three times and was awarded a Menschel Distinguished Teaching Fellowship by Cornell University in 2014. These courses were developed by professors in the School of Hotel Administration at Cornell University, consistently ranked among top institutions worldwide. COPYRIGHT © 2000-document.write( new Date().getFullYear() ); ECORNELL, ONLINE LEARNING SUBSIDIARY OF CORNELL UNIVERSITY /SITEMAP /PRIVACY POLICY. Understanding and managing your food and beverage operation's income statement (profit and loss statement) can lead to better decision making and can position you to succeed. Professor Susskind earned his Ph.D. in Communication from Michigan State University with a specialization in organizational communication and his MBA with a concentration in personnel and human relations. Hospitality Management 360 Certificate from Cornell Hotel School, 180 Professional Development Hours (18 CEUs), 24 Professional Development Credits (PDCs) toward SHRM-CP and SHRM-SCP recertification, 24 credit hours toward HRCI recertification, 25.25 Professional Development Units (PDUs) toward PMI recertification, Hospitality managers working in hotels and corporate offices, Hospitality professionals aspiring to management positions. The course Understanding Financial Statements is required to be completed prior to starting this course. Dr, Carvell has also been an active teacher in executive education since 1990, working with almost every major domestic and international hotel company to create custom courses for hotel executives. Successful revenue management strategies hinge on the ability to forecast demand and to control room availability and length of stay. This site is protected by reCAPTCHA and the Google. And there's a methodology to it—it is the culmination of all of the marketing research and analysis you've done. He also earned a B.A. During this time, she was also presented an opportunity to become an adjunct instructor at the Culinary Institute of America (CIA), where she taught courses that included gastronomy, food, wine, and (agri)culture. In this course Professor Kimes will guide you through the restaurant revenue management process, providing real-world examples, strategies, and techniques that will help you apply these tools to your own restaurant. From the front of … Rob Kwortnik, Associate Professor of Services Marketing, joined Cornell’s faculty after earning his Ph.D. in Business Administration from Temple University in 2003. To achieve success and survive unpredictable challenges, hospitality organizations need to set themselves apart from competitors. Any business that has relatively fixed capacity, perishable inventory, and time-variable demand can increase revenue using revenue management—not just hotels. In this course, you'll examine innovations and trends in new media, and ways to leverage them to your brand's advantage. Build booking curves; account for “pick-up”; segment demand by market, group, and channel; and calculate error and account for its impact. eCornell's hospitality certificates provide learners with skills that can be immediately applied and allows students to learn at their own pace. In this course, you'll answer those questions and explore how pricing and distribution strategies can directly affect demand for your service. Dean Walsh came to Cornell with extensive industry experience, including posts as director of training and development for Nikko Hotels International, corporate training manager for the former Bristol Hotels, and senior auditor for Loews Corporation. With the completion of an action plan at the end of the course, you will be ready to apply what you learn to your own organization. The in-depth review of sample case studies in this course will provide you with the tools you need to examine your own property’s reports. You'll then take what you have learned and apply it to your existing marketing efforts based on industry best practices and time-tested frameworks for profitable marketing. See first-hand how the successful implementation of new media can help you deliver on your firm's "brand promise", enabling you to deal with market uncertainties and guide your organization toward sustained profitability. You'll explore a process-based approach to designing creative communications using a variety of methods and media. To make services marketing work, you need to have a clear picture of the business environment and understand how your target customers behave. Amid the swirl of activity in food and beverage service, financial management is a function that loses priority sometimes, despite its crucial function. Authored by Robert Kwortnik from Cornell University's School of Hotel Administration, this course will teach you how to review the way marketing works in your organization and how to create and apply a services marketing process. Best known for its Hospitality programs, the University has a well-established reputation among business professionals. eCornell touts having the most comprehensive online certificate program available for executive development offered among any top … eCornell Online Professional Development Programs Certificate Program in Master Certificate in Hospitality Management 866-326-7635 +1-607-330-3200 enterprise.ecornell.com With the completion of an action plan at the end of the course, you will be ready to apply what you learn to your own organization. As CEO of Marketing Economics, a consulting firm specializing in travel industry pricing, distribution, yield management, and strategic planning, Dr. Carroll works with a variety of clients including global distribution systems, hotel service companies, and travel intermediaries. This course teaches you how to strategically overbook and how to evaluate groups in order to determine which rates to charge. What is it you want out of the program? During the guests' experience, managers and staff will learn how to engage with guests to win and maintain their loyalty. Build your credibility and learn how to manage a world-class operation with a foundation in essential industry best practices and skills. It offers over 40 MBA-quality professional development corporate programs, certificate programs, and WebSeries to provide you with the most in-demand skills nowadays. For more than twelve years he has taught economics, pricing, and marketing distribution courses at the undergraduate, graduate, and executive-education level. She became director of rooms at The Statler Hotel at Cornell in 1992 and joined The Hotel School faculty in 1995, where she teaches courses in hotel and casino operations. While increased demand naturally drives business and success, it does come with specific sets of challenges. She later transferred to Courtyard Hotels, by Marriott, where she became one of the youngest general managers of a Courtyard property. He implemented the first decentralized yield management system in the car rental industry and a comprehensive Executive Information System (EIS) that gained national recognition. You will explore the key inputs of space, time, and price to determine how you make appropriate trade-offs to maximize restaurant revenue. Experience the content through the use of a fictional hotel case study with valuable feedback provided by your online instructor and peers. Dean Walsh received her PhD from the Carroll School of Management at Boston College and her MPS degree from Cornell’s School of Hotel Administration. The 23 eCornell certificate programs cost $2,000 to $6,000 about the same as students would pay for similar in-person programs. eCornell offers classes online only. But how do you turn your goals into action? Sheryl E. Kimes, professor at Cornell University's School of Hotel Administration, will provide you with the knowledge you need to help run a successful organization. eCornell offers specialized certificates in the areas of human resources, leadership and management development, financial management and hospitality management. In this course, you will learn when to use internal or external market data and when to conduct your own primary research. In 2017 she was selected as one of Wine Enthusiast Magazine’s 40 under 40 Tastemakers. This offer is not valid with any other offer. Alex earned his undergraduate degree at Purdue University in Restaurant, Hotel, and Institutional Management and is also a trained chef with a degree in Culinary Arts from The Culinary Institute of America in Hyde Park, New York. 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