You need to have a clear idea of what’s selling, which products are making you money, and which ones are duds so you can make the right call when it comes ordering products, running promotions, and more. When creating your profile, add in as many details as possible. IKEA gained valuable insights from their study and it helped them come up with a product called the Knapper, a full-length mirror that comes with a built-in rack and hooks for hanging clothes and jewelry. “Hire smart,” advises Mike Eden, owner of The Ultra Gear Shop. About the Author. 7. “Goals should be achieved at least 70% of the time. Try to apply that same level of creativity and relevance in your messaging. “Make them feel wonderful when they step into your stores. Consider the example below. In Vend, for example, the Home screen shows the targets for the user currently signed in. Join over 100,000 of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve. Figuring out how to increase online sales is simply a matter of getting to know your audience and building rapport with them. British shoppers won’t even wait around that long. Train your employees to be available and interruptible. Look at your store data to figure out your peak hours, then ensure that you have enough employees and registers to handle the rush. Always have enough working capital so you’ll never be short of funds when it’s time to order products. Increasing sales is the key to any successful business. Content marketing is essential for online retailers. Traditional selling tactics may work not as well as before, so we’ve added new recommendations to help increase your retail sales. She writes about trends, tips, and other cool things that enable retailers to increase sales, serve customers better, and be more awesome overall. Suggestive selling is the most authentic way to do that without coming across as an overly-pushy, selfish salesperson. 25 Ways to Increase Online Sales 1. And people love to buy from other people, not businesses!”. Live chat leads the pack at 73% customer satisfaction, compared to email at 61% and phone at just 44%. Crunch the numbers to figure out the price points that won’t tank revenue and that make the increase in conversions worth the hassle. Customers won’t have to track their loyalty through physical cards. You can do this by setting up business listings on Google, Yelp, Facebook, and other platforms. Now more than ever, consumers are turning to Google to find stores and products. Online Awareness. Discover SalesRX, my online retail sales training program to engage a stranger, build rapport, deal with objections and sell your merchandise. Always have additional registers ready-to-go. The most obvious way to boost sales is to increase the quantity of sales. By doing these things, not only will your personal sales increase - … Videos are a great way to build engagement online. Location, Location, Storefront. They’ll share honest feedback about how much they like your product or service through word-of-mouth, social media networks, and other channels. Customers are more likely to complete the purchase and less likely to change their minds. Are you a Vend customer? Not convinced? 2. Start by looking at your product and sales reports and identify your top items and how fast they’re selling. Your site needs to display correctly on mobile devices, too. But, people love to celebrate. How do you do that? Product returns can leave a bad taste in a retailer’s mouth, but if you handle them the right way, you can turn product returns into sales or opportunities. They will quickly find out the deeper needs, and what the should do to capture more customers.”, It’s also important to “understand your customers beyond how they engage with your business,” says Mark Bowen, a business development manager at ASD Bank. Ensure that your store shows up in online search results. Your employees are the people who are doing the selling, so if you’re looking to increase sales, you need to invest in your staff. Another attention-grabbing tactic is to personalize email subject lines by referencing an item the customer left behind. Online shoppers spent 44 percent of the time they devote to online shopping on smartphones and 11 percent on tablets. Which listing do you think gets more traffic: the one on the left, which contains detailed info, reviews, and lots of photos? Use a Personalized Call-to-Action. If you’re starting out, kick off your loyalty program efforts with a simple “dollars for purchases” format. These pay later services are much like the in-store layaway plans that were popular among shoppers for decades, and they can make your product accessible to people who wouldn’t otherwise be able to afford it. I’ve provided you with several great techniques with which to grow your sales. Get More Ad Clicks with Ad Extensions. Quality content adds authority and value to your brand, and it can enable your website to rise through search engine rankings. But the fact that it’s so easy with Vend is such a blessing.”. Here’s how: Know your numbers – Keep a close eye on your inventory data, by tracking the right metrics (i.e. But the quick spike in revenue isn’t the only benefit you’ll get. Check out these recent survey results about videos and marketing: Including videos on your product pages can greatly increase your conversion rate, that is, the percentage of visitors who take a desired action, like buying a product or scheduling your services, while visiting your site. Once you’ve set your goals, communicate them with your team and keep them top of mind throughout the day. As far as appearances go, we’re willing to bet that the company on the left gets more business. When Los Angeles was experiencing a heatwave in July of 2018, the folks at Total Wine cleverly sent an email with the very relevant subject line that started with “Beat the heat.”. Make customers feel safe in your store. Click below to learn how to set sales targets for your team members. “By the same token, if goals are achieved 90% or more of the time they’re too low and aren’t pushing your staff.”. Hire the right people, and make sure you have a strong communication and training procedure in place so that employees know exactly what to do in-store. Put special occasions and shopping dates on your calendar, then plan for them well in advance. You will receive a confirmation email shortly. Retail is becoming a job of … Convincing customers to buy what you’re selling is trickier online than it is with a brick and mortar store. Send abandoned cart emails. “The retail floor team has 10 seconds to visually wow the shopping consumer,” shares, donating a portion of your sales to charity, being more ethical with how you source or manufacture products, supporting an initiative or community project, creating or participating in events that promote good causes. If you have a great product or service and you provide commendable customer service, you can boost your sales. These techniques are all affordable, manageable retail marketing strategies no matter your business size or budget. This is as true for your social media marketing as it is for your retail strategy. If you need more resources on increasing retail sales, have a look at the recommended articles below! What Is Cross-Selling and How Does It Increase Customer Spending? Consider Grain & Vine, a boutique wine and spirits store in New York, which offers mobile ordering and delivery through apps like Postmates, Minibar, and Drizly. So, if you have a good and authentic story to tell, by all means, do it. As, Train your staff to wow shoppers within the first few seconds. Visitors tend to respond better to shorter videos — a common rule of thumb is to aim for one to three minutes. There are four category roles regarding how a consumer behaves towards them: destination, routine, seasonal or convenience. “Refresh key in-store displays regularly to reflect what’s happening seasonally and locally to connect better with shopper needs.”. Abandoned cart emails targeted toward these visitors can help you recover lost sales. We’ve packed a lot of retail sales pointers in this article, so to make things easier, here’s a rundown of what we’ll cover. Make sure that you’re showing up whenever they conduct a search relevant to your business. Forecast demand – You can forecast demand by looking at historical data, current trends, and by factoring in a bit of your intuition. Case in point: IKEA. Take a free trial of SalesRX online retail sales training Stay on top of your inventory to ensure that you’re stocking the right products at the right time. Image: The Ultimate Guide to Instagram Grid Layouts, Image: Feature-Image-for-How-to-See-Whose-Liked-Your-Facebook-Page, 62% of retail consumers watch product review videos before making a purchase, 84% buy a product or service after watching a retailer’s video, 97% of video marketers reported that video increased user understanding of a product or service, 56% of consumers believe a company should have video content on its website. According to him, in order to effectively get your staff to drive sales, you need to: We’ve talked about retail staffing quite a bit on the Vend blog, so rather than rehashing everything we’ve said before, we’ll end this section with a handful of pointers for you to think about: One of the keys to boosting your retail revenue is setting sales targets. Which builds how to increase sales in retail online loyalty over time of any store sales out on this post chances. We know this is exactly what the Borough Kitchen, a recent Digital marketing survey! 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